課程教學目標

1.讓商業設計系學生了解何謂商業模式
2.學習如何建立一個設計導向的商業模式
3.建立分析與評估商業模式優劣的能力
4.探討創業家精神與設計思考之關聯
5.學習建構一個設計導向創業的商業模式

A business model describes the rationale of how an organization creates, delivers, and captures value. Our primary objective is to provide a comprehensive and up-to-date treatment of the subjects of design-driven innovation, design-driven entrepreneurship and its strategic business mode, especially in the digital era. You will learn how to systematically understand, design, and implement a design-driven business model. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. I hope this course can combine a holistic theoretical foundation with enough practical insights to facilitate you to have a good learning performance.

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